A new chapter begins
Left to right: Cohen, Katie, Freya, Alex, Mark & Dav
Sylvie, Rolland & Alex
In 1995, Sylvie Senay and Rolland Tanguay founded Avril, an independent natural food supermarket in Granby, Quebec. Today, there are 10 Avril locations across the province, employing more than 1000 people. The name Avril stands for renewal, freshness, and abundance. 25 years after the first Avril supermarket opened its doors, Sylvie and Rolland continue to bring high quality organic products to their customers, including a selection of wines curated by Rolland under Avril’s private label.
The family is no stranger to the Comox Valley; Sylvie’s son Alexandre attended high school at Vanier in the early 00’s, and has been a regular visitor to the Valley ever since. Alex will be relocating full-time to the winery house from Vancouver, where he currently lives. While Alex has been working in the realm of technology and investment, he is eager to learn alongside the Beaufort team in the vines, winery, and tasting room.
In addition to their commitment to organic farming and quality produce, Sylvie, Rolland and Alex are passionate about great wine––the family’s values and vision make for a perfect fit with all that Beaufort stands for. They see tremendous potential for Beaufort and the Vancouver Island wine region to shine and reach new heights. Here’s to a new and exciting chapter in the winery’s history.